Building an Innovation Identity System
Client Name
Aviation and Food Services
Service Offered
Brand Identity
Project Kickoff
Timeline
08 Weeks
Project Goals & Vision
SATS Global Innovation Centre required a brand identity that reflects its role as a hub for innovation, sustainability, and data-driven insights. The goal was to create a visual system that communicates complex ideas in a simple, structured, and engaging way — while remaining flexible across different applications and markets.
Key Results & Achievements
The identity system created a strong and recognisable visual language that brings clarity to complex innovation themes. It enabled consistent communication across different touchpoints, while giving teams a flexible toolkit to express ideas, concepts, and narratives visually.
Project Overview & Development
We developed a modular icon-based design system that represents key pillars such as design thinking, sustainability, insights, and human-centricity. Each visual element is built to function both independently and as part of a larger system — allowing the brand to scale across different content, platforms, and use cases.
